– John Jantsch, bestselling author of Duct Tape Marketing
“I suggest this is a must-read for all attorneys, not just solo practitioners. At the core of any legal practice, and at each impact of the legal system, are people. Staying focused on people dynamics and how they connect to every part of building a legal practice is hard work that requires constant attention and full commitment. Steve’s strategy will resonate with anyone interested in getting better at it—even those of us who never will see a real Ironman course.”
– Jill P. Meyer, Lawyer and President and CEO of the Cincinnati USA Regional Chamber
Steve has competed in the Ironman Triathlon World Championship four times placing in the top 10% in the United States and recognized as the fastest attorney on 3 occasions. The physical demand of completing the 140 mile Ironman cannot be understated; but more than that, it is a market of determination, willpower and perseverance through adversity. Training for Ironman requires engineering a long-term training strategy motivated by daily, weekly, monthly, even yearly goals and milestones. Through exhausting training an Ironman learns techniques to improve strength, agility, endurance, and efficiency.
Steve brought the same determined and dedicated work ethic to building his own practice. From the beginning he brought the never-quit attitude, so crucial to Ironman, and applied it to building his law practice. Working though adversity and embracing success, he learned from mentors and experience to become a top-rated practitioner and skilled marketer int he field of law.
Practice Law Like an Ironman is the perfect combination of a strategic action plan and the motivation to see it though to the finish line. The book contains checklists for envisioning, equipping, managing, and marketing your law practice.
“Until you face your fears, you don’t move to the other side, where you find the power.”
- Mark Allen, Six-Time Ironman World Champion